A senior brand storytelling executive and creative director with deep experience across all forms of media.
Good writing cuts straight to the truth.
I started as a writer at magazines like Paper, V, Blackbook, The New York Times Style Magazine, and Vogue.com. Then as an editor and eventually editor-in-chief, I expanded my expertise across image, film, social, and talent. At Condé Nast I then segued into brand consulting, before becoming Head of Brand at Theory. Today I creative direct everything from social media campaigns to celebrity films, all with a deep understanding of how technology and technique leverage assets to connect a consumer to a product.
The job titles and media formats have evolved. But the writerly approach of relentlessly pursuing truth—authenticity to the culture and customer—has remained a constant.
Index
Theory Rebrand
Condé Nast Branded Content Agency
Editorial Work










